Build An Outrageously Successful, Highly Profitable, Thriving Practice You Absolutely Love!

Double Your Revenue, Increase Your Profitability, Help More Patients, Eliminate Stress and Burnout and Generate Passive, Recurring Revenue for Your Practice...In 12 Months or Less.

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How This Program is VERY Different from Others

Small, exclusive, intimate group. We don't work with everyone. And unlike many other coaching programs and practice management groups, we're not looking for hundreds and hundreds of members. We're not looking to fill up hotel ballrooms with the masses. We accept only 15-30 members into the Elite Coaching Program at any given time.

Unparalleled level of personal attention. Because we limit the number of Elite Private Coaching Members we accept to a very small number, we give our members more personal attention, guidance, mentoring and support than anyone else in the industry. No one ever gets lost in the shuffle.

NO long-term commitments. The Authentic Practice Elite Private Coaching Program is 12-months. Other groups make their members sign 3-year (and even longer) contracts. That’s downright crazy to us and makes us question why it takes them so long to get results?!? We get our members amazing results in 12 months or less.

Build passive recurring revenue. This is the ONLY coaching program that focuses on helping you build passive, predictable, recurring revenue for your practice—so you can work LESS and make MORE, with a lot less stress and burnout. And no this does not mean adding MLM or anything like that to your practice.

Practicing what we teach. The Authentic Practice team of experts and coaches still own and operate their own businesses. Our Founder, Dr. Shane Steadman, owns and operates one of the most successful 7-figure functional medicine clinics in the country. What we teach is not theory or things that are not proven in the real world. We know what works and what doesn't—because we're in the trenches day in and day out, practicing what we teach for our own businesses.

3 Keys to Success. We are the ONLY coaching program that focuses on the “3 MUST Have Keys to Success” which are: clinical, business and marketing. Other programs DO NOT teach anything clinically, to help patients get better outcomes. Other programs focus only on marketing. And others focus on marketing with very limited business training. We are the ONLY coaching program that gives you ALL 3 = clinical, business and marketing.

Your online marketing done-for-you. Yes you read that right. As an Elite Private Coaching member we do your online marketing for you—so you can focus on your practice and helping your patients, while your services are marketed successfully. We're the ONLY coaching program in the industry to include this in our program. While other programs give you templates, we manage and do your online marketing for you.

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The Authentic Practice Team of Experts and Coaches

Learn More About The Authentic Practice Team

Success Stories from a Few TAP Members

2017 is now our BEST YEAR EVER in our practice! Thank you TAP for helping us get there!

"I absolutely recommend TAP to others. With TAP there's systematic processes they teach in each of the 3 key areas (marketing, clinical and business), but it's not cookie cutter and you don't have to do something that's not authentic or compatible with your own personal philosophy or beliefs about practice and business and clinical decision making. What TAP reaches absolutely works. TAP has given me the tools necessary to take my practice to the next level. 2017 is now our BEST YEAR EVER in our practice! Thank you TAP for helping us get there! We cannot thank you enough."

Dr. Elliot Hirshorn, DC, DACNB, DPSc

Simpsonville, South Carolina

I have yet to see an organization that brings to the table, a level of quality and integrity
that The Authentic Practice does.

"I would absolutely recommend The Authentic Practice. I've been in practice for 33 years. I've seen many practice management organizations come and go. I've been involved in several. I have yet to see an organization that brings to the table, a level of quality and integrity that The Authentic Practice does. It’s an authentic way of presenting an individual's unique style into their practice, while giving that person, that doctor, a method, a blueprint, a template to follow that would be very difficult to fumble it up. They deliver what they say they're gonna deliver and they do it in a way where you feel good about it. I have been looking for a long time for some person, or some organization to pull together the complexities of running a successful practice as a business and making it fun, and making it something that you want to go into work every day and have a good time with your patients and your staff, and help a lot to people and make a very nice living. I finally found it with The Authentic Practice."

Dr. Randy Hansbrough, DC, DACNB

Stuart, Florida

Since joining TAP I've actually tripled my collections. I’m quickly on my way to being a million dollar practice.

"The main reason I joined TAP is I needed to get my whole practice under control. I didn’t know where money was going, I didn’t know how to make my practice as profitable as possible and I wanted more control and less anxiety about my practice and operations. That’s exactly what I’ve done. Since joining TAP I've actually tripled my collections and am now generating around $75,000 each month. I’m quickly on my way to being a million dollar practice, and that's my dream of what I want for my practice. I could not do it without TAP."

Dr. Jeremy Schmoe, DC, DACNB

Minnetonka, Minnesota

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What's Included in the Program and What You Get

Initial 2-Hour Assessment Call. Upon your acceptance into The Authentic Practice Elite Private Coaching Program, we'll get started immediately. The Program begins with your initial 2-hour assessment call. On this call will be you, Dr. Shane Steadman and TAP's lead experts and coaches, including: Reid Christopherson (lead business and keeping patients coach) and Jeanna Pool (lead marketing and getting patients coach). During our call, we’ll evaluate where you are in your practice, define where you want to be in 12-months or less, determine what you need to focus on first and foremost. And then we’ll create a personalized action plan to get you there...and take action to get started immediately implementing that plan!


LIVE 2-Day Implementation Meetings in Denver, Colorado. The Authentic Practice Elite Private Coaching Program includes live 2-day meetings in Denver strategically designed to get stuff done and get results fast! Day one of each meeting will be determining what you need to focus on. Day two will be getting to work to ensure huge success for your practice based on your plan of action. You'll also Mastermind with all of the other Elite Private Coaching members and get private coaching, teaching, training and from Dr. Shane Steadman and the ENTIRE  team of TAP experts and coaches. Elite Members absolutely love these live meeting and say they are the most powerful aspect of the program!


Monthly Strategy and Q&A Calls. Each month we meet virtually, on a conference call, as a group. You'll get all of your questions answered and get help from Dr. Shane Steadman and TAP's lead experts and coaches, including: Reid Christopherson (lead business and keeping patients coach) and Jeanna Pool (lead marketing and getting patients coach). You'll also get help from all of other Elite Private Coaching members. This means, you’ll never get stuck, you’ll stay on track and keep moving forward!


Access to The Authentic Practice Academy. This is our comprehensive, online training portal. The Authentic Practice Academy covers topics of all areas of clinical, business and marketing, taught by the ENTIRE team of TAP experts and coaches, including: Reid Christopherson, Jeanna Pool, Dr. Tinuade Olusegun, Dr. Jerome Lubbe, Ross Walker, Kellyn Clary and others. You'll also have access to additional bonus trainings, including: “What’s Working Now” so you’re on the cutting edge for your practice success and “Star Student Workshops” so you can learn from others practitioner's success. There are also templates galore, including Dr. Shane Steadman's office forms and clinical forms. Plus, marketing templates, website templates, landing page templates, business forms, patient scripts and much, much more.


Private Facebook Group for Elite Private Coaching Members ONLY. This secret Facebook group is for Elite Private Coaching members ONLY. You can post labs and get feedback about patients or tough cases. You can post questions and get answers from Dr. Shane Steadman and the team of TAP experts and coaches. You can post questions and get help from other Elite Private Coaching members. This is a fantastic community that will help support you and keep you accountable.


Unlimited Voxer Coaching. We give our Elite Private Coaching members an unprecedented level of person attention—and more than any other coaching program in the industry. Included in the program is UNLIMITED Voxer coaching with Dr. Shane Steadman and TAP's lead experts and coaches, including: Reid Christopherson (lead business and keeping patients coach) and Jeanna Pool (lead marketing and getting patients coach). Simply send Shane, Reid or Jeanna a question via Voxer and get a private response within 24-hours and in most cases, within just a few minutes! Ask us anything and receive our personal guidance on-demand. This is like having your own private, on-demand walkie-talkie that directly and immediately connects you to Shane, Reid and Jeanna.


SPECIAL BONUS: Your Online Marketing DONE-FOR-YOU. We are the ONLY coaching group in the industry that INCLUDES your online marketing completely done-for-you as part of the Elite Private Coaching Program. While other groups give you templates...we handle all of your online marketing for you—so you can focus on your patients and building the practice of your dreams! We'll create your online marketing funnels FOR YOU. Your email follow-up and drip/keep-in-touch campaign will be built FOR YOU. We set up, manage and run your paid Facebook ads FOR YOU. We set up, manage and run your paid Google AdWords ads FOR YOU! No where else and with no other program will you get this included in membership! (There are rules, stipulations and conditions to this service, all of which will be discussed on our phone meeting when you apply for membership.)

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Take the First Step By Filling Out the Form Below

First and last name:

Primary e-mail address:

Mobile phone number:

Office number:

FULL address of your practice (Include: city, state and zip code):

How many years have you been in practice?

CURRENT gross income for your practice:

DESIRED gross income for your practice:

Do you CURRENTLY have any passive recurring revenue in your practice? If yes, how much PER month?

What are the 3 biggest reasons/obstacles holding you back from having the practice of your dreams?

Have you been a member of other coaching program(s) or are you currently in another coaching program(s)? If yes, list them below and give details about your involvement:

Why do you want to explore becoming a Member of The Authentic Practice Elite Private Coaching Program?

Why do you feel you would be a good fit for The Authentic Practice Elite Private Coaching Program?

On a scale of 1 to 10 (1 = Lowest and 10 = Highest) how ready are you to get support, mentoring and coaching now?

What else should we know about you and your practice to help us determine if The Authentic Practice Elite Private Coaching Program is right for you?

The Authentic Practice Elite Private Coaching Program requires a 5-figure investment and a 12-month non-cancellable commitment, are you okay with these parameters?

How did you hear about The Authentic Practice?

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Frequently Asked Questions

How Many Members Do You Accept?

We are a very small, exclusive, intimate group. Unlike many other coaching programs and practice management groups, we're not looking for hundreds and hundreds of members. We accept no more than 15-30 members into The Authentic Practice Elite Coaching Program at any given time. By limiting the number of practitioners we work with, we are able to give our members more personal attention than any other group or program in the industry. The purpose of working with a smaller group is to ensure we provide the HIGHEST level of quality coaching and mentoring available anywhere.

How Do I Join The Authentic Practice Program?

The first step is to fill out the application. Once we receive your application, we will set up a phone meeting. During this phone meeting we will discuss the investment to participate in The Authentic Practice, as well as, payment options available and we'll mutually determine if it’s a fit to accept you into membership. If you're accepted we'll get started immediately helping you double your revenue, increase your profitability, help more patients, eliminate stress and burnout and generate passive, recurring revenue in your practice…all in 12 months or less.

Can I Join The Program In The Middle of The Year?

Sort of. We have a rolling membership, which means you can join The Authentic Practice at any time during the year. BUT we close our application process often to ensure we focus on our current members and getting them success. So we suggest that you apply sooner rather than later, or you may come back to this page and see that the application process is closed. Our program is 12-months in length with the term starting the first month you're accepted as a member. We limit our program to no more than 15-30 members at any given time (often times we take fewer members in order to support them well). The first step is to fill out the application for membership.

How Long Is The Program?

The Authentic Practice is a 12-month program. We don’t make our members sign their lives away for 3 years (or longer) like some other programs and groups do. We have a rolling membership, which means you can join The Authentic Practice at any time during the year (assuming we're taking applications and accepting new members). The first month of the program starts the month you're accepted as a member.

What If I Can’t Attend The Live Meetings?

It is a condition of accepting you into membership that you commit to attend all of our live, two-day meetings in Denver, Colorado. This ensures you get the most out of our program and ensures and we can help you reach your goals successfully. We've found over the years that attending these meeting is the the absolute best way to get you results fast!

Can My Office Staff Participate?

Absolutely! We HIGHLY recommend your full team and staff become active participants in The Authentic Practice—including coming to our live, two-day meetings in Denver. Your staff is a critical piece to the success of any clinic, so part of your membership in The Authentic Practice includes coaching, mentoring and training for your office staff and team—whether they're part of the front office or back office—we'll help ensure everyone is on the same page, with the same goals and plan for taking your practice to a whole new level of success and profitability.

What Types of Practitioners Do You Work With? 

We work with: medical doctors, chiropractors, acupuncturists, naturopaths, Chinese medicine and holistic based practitioners that practice Functional Medicine (or who want to add this modality to their clinic). We have members who are fresh out of school and are looking to open up their very first practice and we have members who have been in practice for over 30 years! No matter how long you have been in practice, if you're ready to learn what really works for building a highly profitable, outrageously successful, ethical, honest and authentic practice of your dreams, we can help.

Do You Work With 100% Insurance Based Practices?

Yes, some of our members are 100% insurance based practices. But, a large majority of The Authentic Practice Elite Private Coaching members are 100% cash practices. We have helped practices successfully transition from insurance to cash and we have helped practices successfully manage a hybrid and blend of cash, with insurance. Part of helping you double your revenue, increase your profitability, help more patients, eliminate stress and burnout and generate passive, recurring revenue in your practice…all in 12 months or less...will be to help you navigate the best structure for what you want your practice to be—whether 100% insurance, 100% cash or a blend.

How Do You Help Me Build Passive, Recurring Revenue?

Most practices we run into have absolutely no recurring revenue in their practice. Which means, if something happens and new patients drop off, most practices can only survive a month or two before they're in real trouble. This is a very stressful way of operating. We have a proven formula and system that we teach ALL of our members so they can build passive, recurring revenue in their practice (an no this is not MLM or anything like that). The results are, our members can actually do less marketing, cut their overhead, work less, yet more money and help more patients. We are the ONLY group in the industry that teaches this! 

What Is The Fee To Join The Authentic Practice?

The first step is to fill out the application for membership. Once we receive your application, we will set up a phone meeting. During your phone meeting we will discuss the investment to participate in The Authentic Practice, as well as, payment options available. There is a generous discount if you pay in full.

What Are The Dates of The Live Meetings in Denver?

The first step is to fill out the application for membership. Once we receive your application, we will set up a phone meeting. During your phone meeting we will discuss all of the details about the Elite Private Coaching program including what the dates are for all of the live, two-day meetings in Denver.

Do You REALLY Do My Marketing for Me As A Member?

Yes, as an Elite Private Coaching member we do your online marketing for you. We're the ONLY coaching program in the industry to include this in our program. While other programs give you templates, we manage and do your online marketing for you—so you can focus on helping patients and running your practice—while your online marketing is handled successfully for you. There are rules, stipulations and conditions to this service, all of which will be discussed on our phone meeting when you apply for membership. So go ahead and take the first step, which is to fill out the application for membership. Once we receive your application, we will set up a phone meeting to discuss details about the online marketing included in our program.

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A Note From the Founder of The Authentic Practice

Shane Steadman, DC, DACNB, DACBN

Founder of The Authentic Practice
Lead Clinical Expert and Coach

I created The Authentic Practice for one reason…I saw too many brilliant doctors struggle and I saw too many practice management groups and other coaching programs forcing doctors into a pigeonholed model for operating their practice, that was expensive to sustain and not authentic to the doctor’s personality.

Our program is NOT cookie cutter, or a “one size fits all” approach, or some “formula” we make you follow without deviation or question. We have found programs like that tend to create way too much “me too, copy cat” in the industry and usually does not generate sustainable long-term results. After all, what works for one practitioner in Lubbock, Texas often times will not work for another practitioner in Seattle, Washington. There are just way too many variables and the unique ability, personality, passion, wants, needs and interests of the practitioner are almost never taken into account.

Our Elite Private Coaching Members are those who are interested in build an outrageously successful, highly profitable, thriving practice that they absolutely love—while being ethical, honest and completely authentic to their unique abilities, unique passions and unique personality.

Bottom line: we let you be authentically you, while showing you how to build the practice you've always dreamed about. If that sounds like what you've been looking for...welcome, you're in the right place.

Whatever YOUR dream is, whatever type of practice YOU have always wanted, whatever success means to YOU, our Elite Private Coaching Program will get you there—quickly and authentically.

If you’re ready to double your revenue, increase your profitability, help more patients, eliminate stress and burnout and generate passive, recurring revenue for your practice…in 12 months or less.

Take the first step and apply for membership in The Authentic Practice now!

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6767 South Spruce Street, Suite #210 · Centennial, CO 80112
Phone: (303) 557-1815

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Testimonial Disclaimer: Any and all testimonials, examples or illustrations regarding any kind of results, on this website are for illustrative purposes only and are not typical or average results and cannot be used as an indication of your future results or success. There is no guarantee of specific results and each person's results may vary.